2040 14th Street
Boulder, CO 80302
Tel: (303) 301-1500
FOR IMMEDIATE RELEASE
enableTV
Launches cablewidget Platform
A proven, tested and fully functional end-to-end modular itv application platform based on enableTV’s own design and deployment templates- enableTV cablewidgets ready to roll.
Boulder, Colorado, August 9, 2009 - enableTV,
Inc. has developed a modular platform for interactive television application
deployment using proprietary software components called “cablewidgets.”
Each widget is an individual software interactive application that can
be combined with others to offer a multi-functional application.
For example, the enableTV realtime “Polling Widget” can be offered
together with a “News Headlines” ticker and a two-way “Online
Purchasing Widget”, all at the click of a remote control. Cable
television viewers will click on their remote controls to instantly
access information they want, like the local weather, market status,
or even the daily horoscopes.
Certain program producers will use enableTV
cablewidgets to ask viewers their opinions, for example, on which player
should be chosen as the MVP for a sports event. The cablewidget
will often only be available in certain TV programs, or on certain channels.
Others that are more general in scope will be available whenever the
viewer wants to see them regardless of what channel or program they
are watching. Viewers will always have the choice to display or dismiss
any enableTV cablewidget.
To set up, manage, and measure delivery,
viewing, and real time interactivity with enableTV’s cablewidgets,
an enableTV web based portal will provide simple and comprehensive management
for clients and programmers.
enableTV’s cablewidget platform is
available now for both tru2way and ETV deployment.
“We are excited that our development
of this platform is now complete and ready to deploy” said Walden
Miller, VP and co-founder of enableTV. “The cablewidgets platform
has been tested and is ready for deployment. We are grateful to
the many clients and organizations that have helped our platform evolve
into a stable, deployable, and scalable solution.”
.
About enableTV, Inc.
enableTV, Inc. (www.enabletv.com) delivers interactive television technology and professional services solutions to network operators, consumer electronics manufacturers and content providers to accelerate the time to deployment. The company has extensive experience in the development, testing, and integration of interactive technology within legacy, ETV, OCAP and tru2way environments across multiple networks to multiple devices. enableTV has its headquarters and Independent Test Lab in Boulder, CO, and offices in Portland, OR.
For more information contact:
enableTV, Inc.
2040 14th Street
Boulder, CO 80302
Mark Malinak, Vice-President
512.671.3613